A contract was signed for the exclusivity right to sell beer during the events of the maximum fiesta
For Cervecería Modelo de México, the Carnaval Mazatlán not only represents an economic issue, its value lies in the fact that it is part of the cultural heritage of Sinaloa, it is a historical event that has been going on for many years and It is one of the most important festivals in Latin America, stated José David Burgos Martínez.
The Trade Marketing Manager of Cervecería Modelo de México S. de R.L. de C.V., expressed the above this Monday, minutes after the signing of the contract for the exclusivity right for the preferential sale of beer during the events of Carnaval Internacional Mazatlán 2024, scheduled for February 8th to 13th.
Burgos Martínez reiterated the interest of Cervecería Modelo de México in continuing to sponsor the greatest Port festival to retain the exclusive right to position the brand of its products during Carnaval Mazatlán events and strengthen the alliance with the consumer public and obviously with the citizens of Mazatlán and Sinaloa.
The ruling in favor of Cervecería Modelo de México for the exclusive sale of beer during the events of the next Carnaval azatlán was announced today, Monday, during a meeting held at the Instituto de Cultura, Turismo y Arte de Mazatlán.
The signing of the exclusivity contract took place in the presence of members of the Culture Acquisitions Committee chaired by Raúl Rico González, General Director of the Instituto de Cultura, Turismo y Arte de Mazatlán.
According to the technical and economic proposal, Cervecería Modelo de México will contribute to Cultura, 10 million pesos plus VAT for the organization of the maximum fiesta and an additional 2 million pesos plus VAT for the hiring of artistic talent. Payment will be in a single issue no later than February 5th.
“First we wanted to close the issue of the bidding and the financial support and from here we will start working on all the surprises that we will bring to Carnaval, in alliance with the brand managers at the corporate level,” said Burgos Martínez.